POWER OF TEN RULE SERIES

A 20-minute timeline helps you ensure that you’re contextualizing those slides as you speak, without delving into unnecessary information.

The 10/20/30 rule of PowerPoint is meant to help marketers create powerful presentations.Įach element of the rule works in tandem with the other: limiting yourself to 10 slides requires you to select the most salient points to present to your audience. Given that the average recommended font size for accessibility is 16, using a 30-point font ensures that all members of your audience can read and interact with your slides.

Since your key points are short and focused, there won’t be a lot of text for your audience to read, and they’ll spend more time listening to you speak. If you’ve already followed the previous rules, then you should be able to display your key points on your slides in a large enough font that users can read. Kawasaki’s final rule is that no font within your presentation should be smaller than 30 point size. If you’ve been in the audience during a presentation, you probably know that slides with small font can be challenging to read and take your attention away from the speaker. Saving time in your presentation also leaves space for technical difficulties. Kawasaki acknowledges that presentation time slots can often be longer, but finishing at the 20-minute mark leaves time for valuable discussion and Q&A. Knowing that you’ll only have 20 minutes also makes it easier to plan and structure your talk, as you’ll know how much time to dedicate to each slide, so you address all relevant points. 20 MinutesĪfter you’ve spent time coming up with your ten key points, you’ll need to present them in 20 minutes. Your audience should get most of the information from the words you’re speaking your slides should be more supplemental than explanatory.

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It’s important to note that there shouldn’t be overwhelming amounts of text on your slides. This could look like individual slides for summarizing the problem you hoped to solve, your goals, the steps you took to reach your goals, and post-campaign analytics data that summarizes your accomplishments. Instead of outlining every aspect of your campaign, you would use your slides to outline its main elements of your strategy.

POWER OF TEN RULE SERIES

Your marketing strategy was likely extensive, and you took a series of different actions to obtain your end result. For example, say you’re presenting on the success of your recent campaign. In practice, this means creating slides that are specific and straight to the point. Using fewer slides and focusing on the critical elements helps your audience grasp the concepts you’re sharing with them. Given this, marketers should aim to create PowerPoints with no more than ten slides, i.e., ten ideas you’ll explain. Kawasaki believes that it’s challenging for audiences to comprehend more than ten concepts during a presentation. Let’s cover each part of the rule in more detail. Kawasaki’s book, Art of The Start, is where he first introduced the concept and described how it works. Given that he’s had significant experience giving presentations to captivate audiences, he’s figured out that the 10/20/30 is a successful formula to follow. Today he works as a brand evangelist for Canva, an online graphic design tool. He spent most of his time working to generate a follower base for Macintosh, the family of Apple computers. Guy Kawasaki, one of the early Apple employees, championed the concept of a ‘brand evangelist’ to describe his position. Each element of the formula helps marketers find a balance between design and conceptual explanations, so you can capture audience attention, emphasize your points, and enhance readability. The 10/20/30 rule of PowerPoint is a straightforward concept: no PowerPoint presentation should be more than ten slides, longer than 20 minutes, and use fonts smaller than 30 point size.Ĭoined by Guy Kawasaki, the rule is a tool for marketers to create excellent PowerPoint presentations.

Power of ten rule